Adobe used to be the lion of the creative jungle. Now it’s outsourcing its roar to Google’s Gemini. Firefly and Express don’t stand alone anymore, they’re flexing borrowed muscle. That’s not dominance; that’s survival.
On the surface, Adobe’s buffet of AI models looks generous: Firefly here, Imagen there, Veo and friends in the mix. Freedom of choice, they’ll tell you. But freedom with a velvet leash is still control. Every slick “seamless workflow” is also a well-designed trap. Generate in Firefly, polish in Express, finish in Photoshop, and suddenly you’re neck-deep in Adobe’s ecosystem. Smooth? Absolutely. Strategic entrapment? Without a doubt.
And privacy? Adobe swears your creations won’t feed the machine. Nice words. But in this business, promises are like NDAs, only good until the check clears.
Meanwhile, Google isn’t lurking backstage anymore. It’s on the main stage with Gemini and Veo, and Adobe’s scrambling to keep pace. The predator looks a lot more like prey these days.
Here’s the truth: this isn’t Adobe leading the creative revolution it’s Adobe admitting the revolution left without them.
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